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Pennywell Events started in the name of passion; passion for a good party, for an elegant and personal experience, but mostly passion for creating a spectacular event.

Hi! I'm Alicia, the owner/planner/"it" girl of Pennywell Events. I absolutely love to plan weddings, no really, it's what I have dreams about most nights. I worked in the NYC fashion industry for about 5yrs, and while it wasn't what I was hoping for, it did give this New Orleans native the opportunity to move back to Louisiana. It also gave me the chance to expand my knowledge and eventually find out that I really wanted to plan weddings!

I really got my first taste for wedding planning with my own wedding in October 2011. I was living in Brooklyn, NY and planning for the wedding in New Orleans, LA (my hometown). Throughout the engagement period, all of the fine details, such as the importance of the best venue for the event, the right lighting to set the mood, and the music to pull it all together, became even more crucial as I was planning from 1,300 miles away.

Six months post-wedding, I and my then new husband moved to Monroe, LA to pursue new opportunities. I started working with a local wedding coordinator and dove head first into all that wedding and event planning could offer. After working in the wedding planning industry for a number of years under the direction of other professional planners, I knew that I wanted to, and could, offer a professional and fun experience to anyone planning an event.

Today, Pennywell Events is available to assist couples in planning a unique and memorable wedding without the overwhelming stress. I have experience in managing events from Tennessee to Georgia, and even that party city,

New Orleans.



The Historic Swoop-Duggins House, located in a historic three-story, three-bay, brick house with an attached two-story service wing located in New Orlean’s CBD, offers a private, second floor exclusively for events complete with private entry. For larger events, or guests wishing for a progressive event experience, you may opt to also include the courtyard as well as the entire first floor, Swoop’s dining room and bar, as part of your event.

The Historic Swoop-Duggins House’s event space can be privately accessed by both its own beautiful wooden staircase as well as the courtyard, both leading to the immaculately decorated rooms on the second floor. Rich colors and ornate fabrics complement the artwork that adorns the walls as well as the multiple fireplaces. The “gallery” (a balcony spanning the depth of an entire sidewalk and the full length of the building) allows guests to experience the sites and sounds of New Orleans during your event.

The space at The Historic Swoop-Duggins House provides your guests with a unique event experience in that not only do you have access to the second floor during your event, you have the option to utilize the courtyard as part of your event.


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